Workshop

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Try It Out!Who is Reid Givens?
I started my career as a creative, working as a print and web designer for small agencies. Sense then I have moved from graphic designer to creative director, advertising manager and a few years as an organizational strategist. I have also been doing freelance work for small to medium companies for over 10 years, speaking about marketing and the web, and spent a few years running my own digital agency.
I have two boys (age 10 and 20) with my wife who somehow agreed to move to New Mexico with me from Tampa, Florida. I am an Eagle Scout, a Master Mason and have been known to pick up drum sticks from time to time when I’m not riding my motorcycle.
My Blog
A blog about Business, Marketing and Management by Reid GivensStuff I’ve Done
It’s difficult to show proficiency in organizational strategy.
It’s also hard to talk about marketing successes like doubling a clients a revenue in three months or increasing the traffic to a website by 400% without increasing the marketing budget without eyes glazing over.
So instead here is some of the creative work I have either done, or directed over the years.
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More Brothers Construction
This site was a whole lot of fun to work on. Not only do I think the design is good and the architecture of the site is consistent with the users expectations, but the really neat part is the online estimator. This tool have a very unique user interface on top of the inherit coolness of getting a remodeling quote online in just a few minutes. The site also features an administrative section that allows More Brothers to keep the pricing and labor costs up to date so the estimates are pretty close to the actual price.
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MyStandards
MyStandards is web based software that tracks and promotes the New Mexico educational standards and the No Child Left Behind initiatives for the state. This software allows teachers to create lesson plans that address specific goals based on the states identified initiatives. Teachers can also communicate about these plan through the site, and even copy lesson plans that they think are good.
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seven-gen
I am very proud of this site, mainly because doing work for myself is always harder than it is to do comparable work for others. seven-gen (yes it is supposed to be lower case) was the digital agency I ran with Daniel Lyons and Joshua Sallach for several years. This image is the last version of the website before we closed the doors.
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Halogen
Halogen was a very simple content management system I wrote with Daniel Lyons when we ran seven-gen. It allowed people to administer their own website right on the page without any admin area. This was the website that promoted that software. This site is no longer up as we got a cease and desist letter over the name and we never got around to renaming the product before seven-gen closed.
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1st Mile Institute
1st Mile Institute was the project chosen for the first Upgrade NM. 1st Mile Institute is an effort to increase the broadband penetration into rural areas so they reap economic and educational benefits. If the ISPs don’t think it is profitable enough, they will not run lines into rural areas (the last mile). 1st Mile believes that this last mile is the most important, so it should be the first one considered. For unknown reasons this site has not implemented.
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Custom Outfitters
This was the most complex project I have ever worked on. Custom Outfitters is a spin-off of a successful screen printing company. The Custom Outfitters website did several things, the two most prominent is a design studio that allows users to design custom apparel on the website, and the other is to allow organization to set up online stores that sell their custom designs. The original Custom Outfitters site was developed over several years and used multiple programming languages. We gave the site a cosmetic overhaul, and patched up a few programming holes to keep the site stable.
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Fat Man Media
Fat Man Media is a film production company based in Corrales, NM. They have shot a few short films one of which has been winning awards at film festivals all over the country, so it came time to get a site done, and fast. This was one of those projects where I met with Fat Man and they said "Can we get it in two weeks?" It was tough, but they got it in two weeks. There is also a small site for their micro-shorts, and a merchandising site for them in the works. Run over to their site now and catch their award winning film "One The Bus" for free, because once the merchandising site goes live, you'll have to pay for it.
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College Sports Clearinghouse
This was a fun project whose goal was to help direct high school athletes on how to receive college scholarships for their athletic abilities. The site they had before was riddled with unclear pathways and broken links. We gave the site a new look, logo and architecture to streamline the process and answer questions. The site launch gave us some valuable insights into their users behavior and their business model, but unfortunately CSC did not have the budget to adapt the site to accommodate these new insights and instead choose to go back to their old site and update the content to based on this new architecture.
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High Noon Cafe
High Noon Cafe is a nice little restaurant in Old Town Albuquerque who is housed in a building that dates back longer than most of Albuquerque. This design was created for them to take them to the next level, but the project has not been moved forward as of yet, so I’ll keep this site updated when update come around, but until then I think the design was pretty good so here it is for all to see.
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Black Mesa Golf Club - Unused design
In mid 2009, Black Mesa Golf Club wanted to do a few updates to their site. In response to this request, and because IE 8 was released a few month prior which broke the current website, this design was created to replace the current site.
Black Mesa chose not to go with the redesign and instead fix the site and make some minor upgrades.
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Black Mesa Golf Club
This site has been around for quite a while. This is the original (mostly) website for the Black Mesa Golf Club. This site has been around sence before CSS was popular, so it is still sporting its original table based layout. There have been some minor changes over the years, but overall this site has been doing its job of building the player database for years.
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New Mexico Custom Builders Council
The New Mexico Custom Builders Council needed a website that was more than just a brochure, so this site was built to not only share information about themselves and their several activities, but also to evoke more participation from both the general public and from their own member builders. Hidden behind a login on this site is an extranet that allows the members of the CBC to get more information from other members about topics that concern them, manage and post property listing and more.
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TLC Plumbing
When I first heard about this project I thought, how much could a plumbing company need. HA! A lot as it turns out. TLC plumbing does much more than just clear clogged drains, be even so their website has turned out to be a very valuable part of their business. With the right metrics in place, and a good way to track leads it turns out that over half service call they go on are generated by the website. This design was created around the users and specific calls-to-action to get people engaged in all the service TLC has to offer. So far, its working great.
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Upgrade NM
Upgrade NM is an initiative I helped start that takes on projects for non-profits and tries to complete them in one weekend. The results so far have been great for the web community. We all complain about the pains of deadlines, but doing a whole project in one weekend really makes you learn a lot about yourself and way to be more efficient. So far we have only done one Upgrade, and the project was for the 1st Mile Initiative. This site is designed to allow non-profits to sign up to be considered for the next Upgrade as well as collect information about web folks who want to participate.
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Zia Trust
You want clean and simple, you got clean and simple. This sites design is all about simple and direct. It is open and lays out the basics of Zia Trust. Zia wants to keep the interactions with its customers offline, so this site is really just about laying out the facts and information for potential customers. This site is still under construction but is nearly finished. I will update this post when the time is right.
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Coba Investment Company
This website for Coba Investment Company is still under construction as you can see by the Latin text on it. The design is meant to showcase the different aspects of Coba, including properties for sale and lease, and the projects they are affiliated with. Coba wanted a clean site that was still exciting, and requested a dark background. I will update this as the project moves along with a new image and descriptive text.
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Bob’ Sew-N-Vac
This site is a redesign from the original Bob’s Sew-N-Vac site. The design, along with the new logo, was intended to support it’s fairly large group of sewers. Newsletters have been a big part of the Bob’s Sew-N-Vac digital world, so here we moved it up to the next level with a forum, and an online storefront. While they do not sell online, they do have a small catalog sample to check out.
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The Clir Agency
This website dates back to around 2002. The Clir Agency is a small marketing firm I worked with that unfortunately no longer exists. The image here is a screen shot of the website they had, at least one iteration of it. When the site was operational the home page would load with a different color scheme and visual describing one of the benefits of being "Clir". This change was random so if you visited the site more than once you would likely receive a different experience each time.
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Footprints Home Care
Footprints Home Care is part of TBAB Health Services and provides in home health services for the elderly. They needed a website to not only get information out to the general public, but also to collect applications for caregivers which are always in short supply. There is also a blog and forum on the site so users can interact with Footprints. As a side not, its always nice to point out when someone does something great, Footprints Home Care has won the Pinon Quality Award, a Malcolm Baldrige style quality award for New Mexico companies.
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Guerrilla GFX Clothing
Guerrilla GFX Clothing is company with a purpose. Their purpose is get people to find their own personal inspiration and goals in life, and go after them with all their might. The brand and logo was developed internally but the Guys as Guerrilla GFX, but they we’re clueless on how to get that onto the web. Unfortunately, while the guys over at GGFX we’re out changing the world, their web hosting account lapsed and they lost their data. We got their site back up, but right now it is a little empty. But feel to go check them out and buy if shirt, they have some great designs.
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Hinkle Family Fun Center
I was a little over excited when I got to work on this project because having kids, Hinkle is the coolest place in the world, but their website was one of the worst I had ever seen. On several occasions I had exclaimed to my wife "My god these guys really need a better site!" Ask you shall receive I guess. The site isn’t quite complete, but its very close, and even houses an employee extranet where employees can log in and see next weeks schedule.
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Hummingbird Art Studios
Hummingbird Art Studios is the home Daniel Moya from the Pojoaque Pueblo. Daniel is very talented in many mediums but is most well know for his unique sculptures. The sites design is based on not distracting the user with anything other than the art, resulting this very simple and dark design. There is also a back end system that allows Daniel to upload new art pieces to the galleries on this site so it is always up to date with his latest works. You can Daniels work in many places, but a good place to start is the Buffalo Thunder Resort and the Santa Fe Indian and Santa Fe Spanish Markets.
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Norteno Magazine
Norteno Magazine is a free localized magazine serving Northern New Mexico. Norteno wanted a simple website where they could catalog an online version of their magazine and take story ideas.
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Plaza de Espanola
Espanola is a pretty small town in Northern New Mexico, but it’s history spans back over 400 years and is rich with the mixing of the three cutures that formed New Mexico. The Plaza in Espanola hosts a museum in a historic house, a memorial wall for veterans from the area, a mission styled church, a big fountain, some small shops and lots of open space for events. This website, while pretty old now, was created to allow them to post the events and exhibits being held in Plaza.
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Pro-Fab
Pro-Fab, as it’s name suggests, specialized in custom fabricated metal products. Their old site was definitely in the running for the ugliest website around, so they wanted to freshen up their look. This site and new logo was designed to reflect (no pun intended) what they did best, so the style is meant to look like metal, shinny finished metal. A new product gallery was slated to be built as well, but the budget never came around for that part, so their product catelog is basically their old site. One step at a time, I suppose.
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Rhino Boards
It isn’t very often you get to work on a project for a product that is truly innovative to its industry, but Rhino Boards are just that. A Rhino Board is a sacrificial surface using water jet cutting, and it is better than anything else in the market in every way. Its stronger, cheaper, lighter and all around just a better product. The initial design and logo was created to play on the name Rhino Board as being strong, industrial and no non-sence. The site has been turned over from me for them to maintain themselves so some parts have changed a bit, but overall they’ doing a good job. The videos are a nice touch as well.
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Ryno Technologies
Ryno Technologies is a local web development shop in Albuquerque that I do a fair amount of work for. Usually for the bigger or complicated stuff, marketing advice and more often here lately, design work as well. Shortly after doing a few projects for Ryno, I was asked to update their website to give a sleeker look. The site is small and to the point, just as they asked for.
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Sprint Print
Sprint Print is a printing facility in Tampa, Florida that handles the printing for many large (some international) organizations. The original site included an extranet that allowed those companies and their many location to login and order customized collateral. This site is probably the oldest I have done that is still up, and while the extranet has been replaced, the member login and original design of the site is still around. Its fun to look back and see where we have been, and how far we have come.
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Project Aquamarine
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Upgrade NM
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Twigest
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Apex Product Icons
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War Cheif Media
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Crisis Center of Northern New Mexico
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The Clir Agency
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seven-gen
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Albuquerque Sprint
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College Sports Clearinghouse
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Territorial Tools
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Feedback
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Mindspace
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Plaza de Espanola
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Penguin Promoting
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J & J Drilling
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Kernwood Building & Remodeling
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Fort Sill Apache (comps)
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Halogen
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Pro-Fab
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New York Pro-Tech Expo
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Rhino Board
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State Employees Credit Union (comps)
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Bob’s Sew-N-Vac
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Big Rock Casino
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New Media Minute
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New Mexico Water Management
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Norteno Publishing
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Project Learn
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Posada Dental (comps)
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Strive for 5
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Panic Wear
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Color Solutions
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Import Auto Works
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Keydrive Security
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LP Medical
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E & E Screen Printing
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Taste of El Norte
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Tampa Bay Physician Services
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The Levelator
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Upside Right Advertising
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Affordable Transmission
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Alignment of Life
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Exotics & Aquatics
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Northern New Mexican Native American Arts & Crafts Festival
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Refined Records Album Art and One sheets
This is still on of my favorite project to date. Refined Records is an independent jazz label that represents some really great jazz groups. The artwork used by Refined Records is very unique as well. For every album release, a custom oil painting is commissioned to act as the central theme for all the design work. I had the privilege of completing the album art and one sheets for two Refined Records albums, "Turkish Blend" by Jonathan Hepbir and "Boulevard of Broken Dreams" by The Robin Nolan Trio and Randy Greer.
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Crisis Center of Northern New Mexico
The Crisis Center of Northern New Mexico needed some rack cards to hand out. Instead of just making one generic card we decided to create a series of three that took the point of view for the three types of people who needed the services. There is a card for victims, perpetrators and the children in families that suffer from domestic violence.
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Timeless Masterpeice (Generic)
The Black Mesa Golf Course is not know for doing a lot of advertising. Most of the business development has been done through public relations, but even so they needed an ad around for those few times that they required one. The Timeless Masterpiece concept was developed by the PR firm. This idea is based on the unique construction of Black Mesa. There was no real earth moving when the course was created, it was built the way the land already was.
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$100 of Freedom
This was a ad for the Big Rock Casino in Espanola. Big Rock wanted to spur on more excitement on Independence Day by giving away $100 to a lot of people instead of a single large prize to just one person. In this ad we tried to connect what seems like only a little bit of money to win from a casino into something greater, a little bit of freedom.
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Fill in the Gaps
This one dates pretty far back, but Bond Auto sales in Florida needed to get the word out to about their extensive inventory so they wouldn’t be overlooked by local shoppers as just a "little corner auto shop". The target market was the single car household that could benefit from a second car. In addition to showing that there is always a good inventory at the many Bond Auto Sales location, we also laid the ad out to promote people seeing a new car in their driveway.
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Bond Auto Sales (Generic)
This ad was created for Bond Auto Sales for use as a generic ad to be sent when no other campaign was going on. The large blocks of color was used to create a high contrast in color and simplicity from the rest of the busy pages in most local car sales magazines. The images of sports cars was used to get people to think about the car they could be driving, and for only $500, they might actually get one.
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What Players Want (Generic)
Big Rock Casino constantly sponsored events or special publications for charitable organizations. They needed an generic ad to put into these publications that was pretty low key. Big Rock did not want to push time sensitive promotional message into publications that are often kept as keepsakes, or showcase too much gaming in places where minors where the focus. This ad simply focuses on what Big Rock offers in a very clean and tasteful way.
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Neighbors
This ad was created for the Santa Clara Development Corporation, owner of Big Rock Casino and Black Mesa Golf Club for the Espanola fiestas. The ad was to promote no the casino or golf course directly, but rather that the Santa Clara Development Corporation and its businesses share a spirit of cooperation with the rest of the local economy. We found the quote by Lady Bird Johnson to sum up the message pretty well.
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Sweet Treats
This ad is a little sneakier than it may appear. On the surface it is just another quick casino promotion ad, but the real point of this ad was to test the reach of the local print media to the right customer group. The promotion was for Valentines day, and the copy was written to reflect that, but the giveaway was the choice between a keychain and a box of chocolates. To get both required the coupon on the bottom of this ad. The test revealed some great insight that helped adjust the ad budget from then on out.
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The Center of Northern New Mexico
Everyone wants a piece of the tourism market, and with Santa Fe being the 2nd largest art market in the country, there are some tourists to be had. This ad was developed to show tourists that not only is Santa Clara the home of their world famous black pottery, but that they also have a very interesting history that should be explored. This ad makes reference to the belief that the Santa Clara people have been in Norther New Mexico sense 1,200 AD, and during that time had truly been the center of culture and trade.
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AGS Brochure
Trade shows are the main staple of AGS’s marketing. AGS had a nice trade show booth designed but soon found out that the collateral they had was not up to par with the rest of their display. This brochure was designed to reflect same look and feel as their trade show booth. It has been too many years for me to remember the significance of the tree growing out of the water, but it made sense at the time.
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CDK Drill Shafts Brochure
This project was part of a larger initiative to recreate all the collateral for CDK Drill Shafts. CDK kept their original logo, but had new business cards, letterhead, website and brochure created to update their look. This project dates back to about 1998 or 1999, at the begging on my web career, so any other details are a little fuzzy. The website did look a lot like this brochure, but I’m sure it is long gone by now.
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The Clir Agency Brochure
I’m not really sure if this is technically a brochure, more like a small book, but either way it was the printed piece that went over what the Clir Agency did, and how it did it. I worked with the Clir Agency during its short life span, and created most all of the collateral and the logo.
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Espanola Valley School Brochure
This brochure was created for the Espanola Valley School system to show case its schools, ciriculum and approach to education. Along with this brochure, a new icon was created for the school system. A website was proposed as well, but the project never got underway. The design was based on a "high-tech" look, as the school was pushing technology as a premier asset. This brochure has 4 panels, not 3. The image is not warped.
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Fiesta de Mayo Poster
Fiesta de Mayo is a big deal for Big Rock Casino. Fiesta de Mayo is a one day free festival held on the closest weekend to Cinco de Mayo. The Fiesta has free music, vendors, live radio broadcasts, giveaways, food and of course, a casino promotion and beer garden. This poster was created to promote the events and set a new identity for the event. The design was intended to look like an old weathered poster.
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Big Rock Cafe Menu
Restaurants, cafes and buffets are the most important amenity a casino can offer. Food specials can bring in a lot of people, but just as important, not having to leave when your hungry encourages people to play longer. The Big Rock Cafe wanted to bring their look up to seem a little fancier, not super high end, but just a little up. They started to repalce the wall decoration with tribal artwork that could be purchased, and wanted a new menu design to replace the plain white paper menus they had.
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Table Card Menus
It is common for casinos to run food specials, or create special limited time menus for special events and occasions. These are two table card menus created for mothers day and a players club reward event at the Big Rock Casino. These items where placed into clear lexan table top stands, and we’re a last minutes addition to some other promotions and events surrounding these initiatives.
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Oncology Plus Brochure
This project includes the design of a new website, business cards and this brochure as an update to Oncology Plus’ look. This project dates back over 8 years and unfortunately I cannot find the artwork files for the website or cards. The design of these pieces was meant to bring the look of Oncology plus out of the 19th century, and to look much more modern. The logo was not changed, but everything else was.
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Plaza de Espanola Rack Cards
These rack cards we’re created in conjunction with the Plazas new website to promote them as a tourist destination. Espanola, while now only a small town in Northern New Mexico was the center of trade and culture in early New Mexico history. The tag line of "Authentic New Mexico" was chosen to entice the tourists traveling from Santa Fe to Toas in search of the real New Mexico experience to stop in at Espanola to see what the original capital city of New Mexico had to offer.
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Sam’s Club Grandparents Day Promotion
This project was a joint promotion between Sam’s and Big Rock Casino. Sam’s club wanted to drive membership and Big Rock needed a promotion for grandparents day. These posters we’re created to be posted at both the casino and the participating Sam’s Club. Of all the projects I have worked on, the image used on this one has got to be one of my favorites.
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Jeep A Week Promotion
This is another one of my favorite pieces. This poster was designed for use in a joint promotion between the local Jeep dealership and Big Rock Casino. Big Rock Casino notices that a few months after they ran a promotion, the competitive casinos ran similar promotions. To see if they we’re coping Big Rock, this promotion was created not only to drive more visits to the casino, but to see if the other casinos would try to copy such an expensive promotion. Oh the things you can do when you have strong cash flow.
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Rally in the Valley
This was a last minute poster developed for the Rio Arriba Democratic party to promote a Rally being held by New Mexico Govenor Bill Richardson ( a democrat of course ) to try and raise some last minute support for the Kerry / Edwards ticket in the 2004 presidential election. These posters we’re designed and printed in 6 hours from the notification of the project. This may be the shortest deadline I had ever had.
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Sears Spring Clean Promotion
Who doesn’t want a new washer and dryer? This poster was created for a joint promotion between Big Rock Casino and Sears. Big Rock Casino gave away some new washers and dryers as a grand prize after some cash drawings, and Sears got to utilize the areas at the casinos entrance for merchandising and displays. The posters we’re displayed at both the casino and the nearest Sears location.
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Victoria’s Secret Spectacular
These posters we’re created for a joint promotion between Big Rock Casino and Victoria’s Secret. The posters we’re displayed at both the casino and the nearest Victoria’s Secret. Along with this poster, a direct mail piece was also created. The promotion included giveaways of Victoria’s Secret Gift Cards, and the casino VIP’s also got invited to a private Victoria’s Secret fashion show. The show was video taped for promotional purposes. I went ahead and volunteered to do that, too … for free.
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Sears Backyard BBQ Promotion
These posters we’re created for a joint promotion between Sears and Big Rock Casino. The promotion included cash drawing at the casino, and a final drawing each saturday night for the grand prize, an expensive BBQ grill. Sears used this promotion to place their merchandise in the entrances to the casino as a way of advertising. These posters we’re placed at both the casino and at the nearest Sears locations.
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Campaign Board for Andrew Chavez
I am not party line voter, nor do I claim affiliation with any political party exclusively, but for a few election seasons I was hired to created campaign materials for several democratic runners. It really stemmed from the first one being happy with my work and referring me to his friend. One election season I had done campaign materials for 10 different candidates. Andrew Chavez was one of the first of those candidates.
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Pit Fight
This outdoor banner was created for a casino promotion where the winners would get an all expense paid trip to the MGM Grand in Las Vegas, Nevada to watch the World Super Welterweight Championship between De la Hoya and Mosley. In order to win entry tickets into the drawing, casino patrons had to play the table games like blackjack, roulette and craps. In casinos, the table game area is called the pit, hence “Pit Fight”. (The pit bull in the icon is actually my dog Zoe).
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Big Rock Casino & Santa Clara Gaming Commission Store Front
The Big Rock Casino’s hiring and training center was not located in the casinos main building, and shared their office entrance with that of the Santa Clara Gaming Commission. The location used to be a retail store with large glass windows and doors, so this design was created to cover up the windows and serve as identifier for the two organizations. The material that this design was printed on was perforated, so from the inside you could see through the windows, but from the outside you would see the graphics.
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First Floor Design Wall Art
This design was created as wall art for the reception area of First Floor Design. The design was made to look urban and industrial, and list some of the services of First Floor. The First Floor Design logo was to be mounted over the top of this design, raised from the surface in polished stainless steel with a neon light behind it. This is one of those projects that never saw the light of day.
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Absolute Optical Wall Art
This design was created as a wall covering for their retail store. This project was one that I did shortly after graduating from college, so this goes back a little way. This project was commissioned by an intermediary so I never did get to see this piece completed and installed, and honestly I’m not even sure it was ever produced.
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Big Rock Casino Billboard
Big Rock Casino owned the billboard at the entrance to town (from the south side ) where the majority of traffic would see it on the way home from work, or tourists traveling up to Northern New Mexico. It was a great spot, but billboards can be expensive to produce. Most Casino collateral changes monthly as the promotions change, but this billboard was created to be a generic that could stay up for a few months as the annual marketing plan was being developed.
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Campaign Board for Marlo Martinez
I am not party line voter, nor do I claim affiliation with any political party exclusively, but for a few election seasons I was hired to created campaign materials for several democratic runners. I guess this is typical of word-of-mouth doing its job. Marlo Martinez was one of the first candidates I worked for in his campaign for re-election as a magistrate judge.
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Big Dog Reel Deal Promotion
Wow, Big Dog Motorcycles are HOT! This poster was created for a joint promotion between the local Big Dog retailer and Big Rock Casino. To win entry tickets to the drawing for a new Big Dog, casino patrons had to play on the reel based slot machines. The poster we’re placed at both locations, and a Big Dog motorcycle was put on top of a bank of slot machines at the casino. I don’ know for myself, but I hear that Big Dogs are very well balanced.
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Road Trip Promotion
These posters we’re created for a joint promotion between Big Rock Casino in New Mexico and the Pioneer Gambling Hall in Laughlin, Nevada. Winners of the promotion got a bus ticket to go from the Big Rock Casino on a chartered bus to the Pioneer Gambling Hall in Nevada. Winners also got all their other expenses paid for the weekend getaway. This gave Big Rock something to give away to drive more play, and gave the Pioneer some additional play for a weekend and exposure to people already disposed to gambling.
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Mondays and Wednesdays have gone Wild!
These indoor banners we’re created as part of the Mondays and Wednesdays have gone Wild promotion at Big Rock Casino. The casino wanted to drive more table games play on Mondays and Wednesdays, so they created this promotion where players would get paid 2 to 1 if they got certain card combinations on the selected days. These banners we’re hung from ceiling over the pit under spot lights.
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Club Rico / Members Only Mailers
Direct mail is the lifeblood of casino marketing. To get entered into drawings or to win promotions, the casino player must be enrolled in the casino players club. At Big Rock Casino, the players club was originally called Club Rico, but was then changed to Members Only. Every month, and sometimes multiple times a month, a mailer goes out to this club to showcase the new promotions, games and events that are coming up in order to drive more play. For about 5 years I designed these mailers for Big Rock. That’s over 100 pieces.
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Team One Choice
Standard Disclaimer: I am not a party line voter, and do not claim an affiliation with any specific party, but due to some word-of-mouth I have a few projects for the Democratic party over the years. Team One Choice was a group of Democratic Party runners that pooled their resources to increase their marketing budget. The ticket was led by Floyd Archuleta for mayor. This campaign included no only these direct mail pieces, but also yard signs, boards, hats, t-shirts and posters.
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Santa Clara Development Corp. Annual Report
Annual reports are the mother of all reports. This one actually gets read and the shareholders and stakeholders of SCDC make no exception. The theme for this annual report was “Reaching New Horizons” so the design included a full page image of a sunrise or sunset for each section of the report. The color scheme was set in grey colors to represent a transition from darkness and yellows to match the sunset. Throughout the report the major recurring design elements we’re circles representative of the sun, and broken lines.
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Big Rock Safety Report
It amazes me how many reports that are supposed to be taken seriously are never even read just because they look boring. Take for example, safety. Reporting on accidents is nothing new, but by creating a report that is actually interesting to look at, you increase the likelihood that people will be impacted by the report and its suggestions. This project is a great example of just that. After the report was redesigned like this, department heads could, for the first time, remember how their departments we’re ranking between staff meetings, and accident rates fell.
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Red White and Blue Mustang Giveaway
This oversized postcard was created to advertise the Red, White and Blue Mustang Giveaway at Big Rock Casino. This promotion lasted three months. Players earned entry tickets all month for a drawing on the last saturday of the month which give away a new Ford Mustang. The challenge for three month long promotions is to keep people excited about the prizes for three months. The typical casino promotion only lasts one month, so to keep interest up cards like this one was mailed throughout the promotion.
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Verizon is the simple choice.
Verizon does a lot of different things. They have wireless service, phone service, internet, long distance and more. It has always been easier to sell your current customers more services (increase share of wallet) that it is to get new customers (market share). These cards we’re designed to do just that, show their current custom base how simple it would be to have Verizon take car of their other needs. If you have long distance through Verizon, maybe you want a cell phone with Verizon, too.
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Issac Casados Election Card
Standard Disclaimer: I am not a party line voter, and do not claim an affiliation with any specific party, but due to some word-of-mouth I have a few projects for the Democratic party over the years. This piece was the direct mail postcard for Issac Casados when he ran for the County Assessor seat in Rio Arriba County. Along with this card, outdoor signs we’re also made with the same basic design.
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Jimmy Quintana Election Card
Standard Disclaimer: I am not a party line voter, and do not claim an affiliation with any specific party, but due to some word-of-mouth I have a few projects for the Democratic party over the years. This piece was the direct mail postcard for Jimmy Quintana when he ran for a position as Probate Judge in Rio Arriba County.Along with this card, outdoor signs we’re also made with the same basic design.
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The Levitator Envelope
This piece isn’t really direct mail, but is the envelope that The Levitator came in. The Levitator was a toy, essentially a ballon like the foil looking ones you buy at grocery stores, except this one wasn’t made out of foil, but some special material that made it nearly un-popable. The trick was to fill it full of helium and tape a clear piece of plastic to one site making the balloon float sideways, like a spaceship. This was one of the first projects I ever did professionally.























































































































