Return on Intention

When I heard this story I was pleasently surprised in some ways.  The way this person came to probably the biggest Soccer club in Mexico (Chivas Guadalajara) and purchased a little more than half of the public shares of the entity.  We are talking about an organization that owns millions of dollars in not only players and coaches, but schools, country clubs, public gyms, a stadium, and a branch of the same sort in the US (Chivas USA) as well. 

Anyway since this guy, Jorge Bergara, came to be the largest owner of the Organization he has set one goal in mind.  To actually make a brand of Chivas Club in the world.  somehing like Real Madrid in europe, but without focusing so much in the Stars only the brand itself. 

I think it is going to take a lot of money and good strategy to pull this off.  Bergara came out of nowhere and became one of the welthiest people in Mexico.  Now he has a branch of his club in MLS and several smaller branches throughout Mexico developing players to export to other countries.  I hope to see Bergara disclosing some of his plans to the public share holders so that we can get an insight on his plans.  I want to see Bergara make a podcast or a Blog so that I get a feel for his thinking.

Tlaking about innovation. His thoughts of having Club Chivas be a brand in itself can become true if he continues to gain support from the public, and not really like a polititian more like popular brand.  He defined the brand as an organization that supports youth development for the improvemnet of the community.  It is the only soccer club in mexico that has only players from mexico playing, but further more, he uses the players that came out of their out schools throughout Mexico.  Is it something?

This entry was posted on Thursday, October 26th, 2006 at 2:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.