Return on Intention

User experience has got to be the number one way to build a brand. My example…Outback Steakhouse. I have been to Outbacks’ all over the country, and it doesn’t matter where you are, the steak is always great. I’m not only talking about the atmosphere, the layout, but the steak. When you go to Outbck, yes the atmosphere is alway consistent, the service is always great, but what you really go for, is the steak. All the atmosphere and smiling faces in the world could not make up for bad steak when that is what i came for.

Make sure your steak is great before you worry bout the sizzle. And when you find that great steak, make sure you can always make it great, at every customer interaction, without fail.

This entry was posted on Tuesday, October 31st, 2006 at 12:34 pm and is filed under Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.