Watch out Santa Fe, here comes Albuquerque
It’s no surprise to most people that Santa Fe, New Mexico is one the USA’s largest art markets. If you look at the list of top 10 sources of revenue for New Mexico you’ll find that it’s all related to tourism. Santa Fe is the art capitol of our state, well…. actually, it is the capitol of the state….but the Albuquerque / Rio Rancho area is the largest metro in New Mexico, and where the airport is. I guess it was just a matter of time before someone tried to shift some of that art market to Albuquerque. The New Mexico Business Weekly reports about this.
My question has always been is it healthy to have almost all of your states (countries, companies, organizations) money come from one source? I wouldn’t think so, but with the line extension trap, maybe it’s not a bad thing after all. There is a case to be made for doing one thing very well and become the leading source for it, but I think for a society of people (in a state or company) to really flourish culturally, emotionally and hopefully economically we require diversity. We can’t all be artists…… can we?
Just so you know….
Thought this was kinda cool, so here is the results for Reid Givens.
| What American accent do you have?
Your Result: The West
Your accent is the lowest common denominator of American speech. Unless you’re a SoCal surfer, no one thinks you have an accent. And really, you may not even be from the West at all, you could easily be from Florida or one of those big Southern cities like Dallas or Atlanta. |
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| The Midland |
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| Boston |
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| North Central |
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| The South |
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| The Inland North |
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| Philadelphia |
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| The Northeast |
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| What American accent do you have? Take More Quizzes |
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I heard about this from from NewMexiKen.
Preach On My Brothers
On Wednesday, November 29th, I met with Giles Bowkett at the Satellite Coffee in North-West Albuquerque to talk about our experience at Barcamp Albuquerque. I arrived about 30 minutes before Giles did (he drove in from Santa Fe) and asked the manager if we could record a podcast there. I was amazed when she asked what a podcast was. I had just assumed that working in a coffee shop that offered free wifi and was filled to the brim with people on laptops that this concept wouldn’t be foreign to them. I was wrong. Apparently our job as teachers and informers is far from over.
I would like to note how interesting it is that whenever I set up my equipment somewhere (my rig isn’t super small and portable, I actually drag out the entire mixing board and mic stands) a small crowd seems to gather. I guess we all love the idea of having a voice.
Not just marketing, the whole world is changing
The changes in business and marketing are not due to brilliant single person innovations, but come from a change that is occurring in society. Everything is going to fundamentally shift, or at least it should. This isn’t just my imagination either, if you want more proof, pick up a copy of Joseph Jaffes Life After the 30 Second Spot, and then watch this:
Sir Ken Robinson on TEDTalks
AFV and Energizer, Better than 30 secs
During America’s Funniest Home Videos on ABC, Energizer ran a 30 second spot. You may have seen it, its the one where aliens jump start their flying saucer with jumper cables attached to the Energizer Bunnie’s ears. The spot was OK, but what played before it was even better.
Right before the commercial break Energizer sponsered a video clip on the show. They did it by first running a 5 or 10 second video overlay of Energizer, then showing a home video of a dog running around a living room and barking at the camera, and then doing it again, and again, and again, and …. you get the idea. The video had a voice over from the host of America’s Funniest Home Videos, so it was part of the show. Then after the funny voice over and the dog video ran for a minute, another overlay appeared from Energizer using the video as its example of how Energizer keeps going and going.
I just loved this, because I watched it. I don’t mean it was the greatest video I have ever seen, or that the voice over was really that great. When I say i watched it, i mean litterally. I didn’t fast forward my DVR like I did for the commercial that followed it. By integrating their message into the show in a contextually relavant way, Energizer received a welcome impression from me.
A Convenient Promotion
This week, Al Gore’s movie about global warming (An Inconvenient Truth) hit DVD. Along with the movie was one of the best promotions I have seen in a long time. There are two options for buying the dvd, one with just the dvd and one packaged with a flouresent low energy light bulb for $5.00 more. This was a home run! While light bulbs don’t have much to do with movies, a low energy light bulb has everything to do with the content of this movie.This bundle is a win for everyone. The light bulb manufacturer (Phillips) wins buy being able to put their brand in front of the customer in a way that doesn’t seem like advertising or marketing. Its a win for the movie because the point was to get people involved enough to take action, and this light bulb is a way to do it, not to mention the “you’ll never guess what I saw” factor.The retailer and the bulb manufacturing company also win because after watching the movie you will probably be convinced to go buy more of the light bulbs.This is the kind of promotion that works, the products may not seem to be relevant to each other, but the content of each is. The customer isn’t going to look at this and say “Why would a light bulb be packaged with a movie” because to the customer, this isn’t a movie, its a peice of content. That content has a value above and beyond what the product physically is. This point is important for companies when they make decisions, especially marketing ones. Never forget what your customers get out of your product.
Return on Intention Episode 5 - The Kung Fu Jetta Episode
- Running time: 25:52
- 1:00 - If you Like Kung Fu, You Like Jetta
- 2:46 - Hispanic Marketing in the US
- 4:00 - 1st and 2nd generation vs 3rd generation imigrants
- 6:58 - The Emotional and Nostalgic Scoop
- 9:39 - Advertising and Pop Culture - which pop culture?
- 12:08 - Use the differences in culture as an advantage
- 15:37 - Beyond the 3rd, 4th and 5th generations
- 19:13 - What appeals to people
- 19:53 - Why the VW Jetta did it right and how you can too
- 23:02 - Don’t over do it
- 23:40 - See the Spot
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments@alrmarketing.com
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