Return on Intention

Have you seen the Nintendo Wii commertials?  They are targeting the middle aged man directly and promoting family “play time.”  This console is apperantly different than the Xbox 360 and the PS3, these are more for already established gamers. 

With the proposition that Wii is bringing to the market, family entertainment, they might have a chance to win some market share to its competitors.  For now they are doing Ok in promoting this values, but we got to ask ourselves, are these the kind of people who are gamers? Maybe not, and maybe Wii does not want those hard core gamers who focus on game play, graphics, and intensity of games.  I hope that this strategy is not intended to be a competition for the other consoles because it just seems so different, and lets face it, how many 15-32 year olds want to play a video game of tenis with their parents?

This entry was posted on Saturday, November 25th, 2006 at 9:59 pm and is filed under Mar Comm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.