Return on Intention

The changes in business and marketing are not due to brilliant single person innovations, but come from a change that is occurring in society. Everything is going to fundamentally shift, or at least it should. This isn’t just my imagination either, if you want more proof, pick up a copy of Joseph Jaffes Life After the 30 Second Spot, and then watch this:
Sir Ken Robinson on TEDTalks

This entry was posted on Monday, November 27th, 2006 at 6:54 pm and is filed under Announcements & News, Management, New Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.