Return on Intention

As i sit here working on an annual report, i wonder…. does it matter what color grey is used on the bottom of page 15, and more importantly, if people manage by the numbers and by what they think will be displayed about their work in the annual report….maybe we are missing a page.

Here is the missing page.

Would you run anything differently if this page appeared in your annual report?

Yea!!!!! Albuquerque has a bar camp. This is really exciting for me, I’m glad to see there is finally a barcamp here in Albuquerque. Who knows, maybe next year we will have a pod camp….If we can find anyone in New Mexico who podcasts…..

The first Barcamp Albuquerque will be this saturday, November 11th.

Thanks for the heads up about this Bryan.

Check out more here at http://barcamp.org/BarCampAlbuquerque

- Running time: 42:41
-1:27: Audio Comment from Mitch Joel - The Six Pixels of Separation Podcast - canadians and their money…
- 4:17: Accepting the Challenge
- 4:40: New Mexico Get an Apple Sore
- 5:53: New to Second Life - Nissan, Pontiac and Ramon
- 13:55: Retail vs. Virtual Retail - play by different rules
- 21:02: Using the Internet right - Nike and Soccer
- 27:20: Employee Passion
- 30:30: The Challenge - How Healthy Can You Get
- Audio comment line +1 206-222-4ROI (4764)
- Comment email - comments@alrmarketing.com

 

 Return On Intention 3 - the bad mic cable episode: Play Now | Play in Popup | Download

Nissan announced its launch of Shift_Musica campaign targeting the hispanic audience. Nissan wants to make an emmotional connection with latinos by sponsoring and creating various musical events that will support the launch of its new models. Nissan co-sponsored the latin grammys in New York and had an after show event celebrating “Day of the Dead.” Using musical themes related to that holyday Nissan aanounced the comming of the new 2007 Sentra. Nissan has planned out this campaign to last well into 2007 and is planing to culminate it with a 30 second spot called “Time Juggler”directed to the hispanic audience in the United States.

Needless to say there is a focal point to all this “new way of comminication” that Nissan has come up with for the hispanic market. Latinos are music lovers and any human beign will easily start associating an event with a song. The focal point is to create a relashionship between music and Nissan. I bet that a lot of people who watched the latin grammys will defenitly have nissan on the back of their mind, and people who attended the special event after the awards show will relate “Day of the Dead” to Nissan.

I like the way Nissan is thinking. They are trying to reach their audience with something that people and Nissan have in common, this case Musica. Come to think of it, it is pretty much like addidas and the 2004 world cup soccer. Lets hope that Nissan’s climax of the campaign doesn’t let anybody down.

Innovative thinking cannot be all that bad…

On Wednesday, November 1, Apple opened a store in Albuquerque. This makes New Mexico the 34th state with an apple store. As most of you who read this blog or listen to our podcast know….we are BIG Apple fans, so this news is music to our earbuds.

I couldn’t help but appreciate finding this bag of candy in my sons trick-or-treat stash on halloween. It goes to show, there is always a way to get your message out.