Return on Intention

- Running time: 38:39
- 0:56 - Why the Santana Episode?
- 2:03 - Positioning - a background
- 4:20 - Branding - a background
- 6:04 - What’s the Difference?
- 6:24 - What’s the Same?
- 7:05 - Who owns the Brand / Brand Image
- 8:08 - Where does it come from?
- 9:29 - Does Positioning work anymore?
- 16:35 - Who knows ya best?
- 18:23 - What creates brand image?
- 19:41 - Brands and organizations
- 21:04 - The money trap
- 29:37 - Movies and Light bulbs
- 33:14 - What was Pepto Thinking?
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments@alrmarketing.com

 

 ROI 6 - The Santana Episode: Play Now | Play in Popup | Download

This entry was posted on Sunday, December 3rd, 2006 at 11:14 pm and is filed under ROI podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.