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The $40 Dyson
Most people have heard of the Dyson Vacuum cleaner. It’s the vacuum that doesn’t lose suction, and it looks pretty cool too, as vacuums go. Most people also know that a Dyson can sell for around $400 and up. So who would sell a Dyson for $50? Kirby.
Kirby is a very high priced “Home Cleaning System”. It’s a vacuum with a million attachments including a paint sprayer. Kirby is sold only by door-to-door sales people. We had a demonstration in our home this week. At the end of the pitch, which was quite amazing, we were told that if we trade in our current vacuum, they would give us a credit toward the purchase price of the Kirby machine. I asked about how the Kirby compared to the Dyson, and the sales rep told me “The Dyson is just another plastic, poor quality vacuum. I have one in the van someone else traded in, I’ll sell it to you for $50.” My friend was sitting on the couch in my home office waiting to meet with me and jumped up and said “I’ve got $40 bucks on me, will you take that?” Being true to his brand, the sales man said “I don’t have any faith in the Dyson, but I’ll just throw it out if I don’t get rid of it, so sure.” How is that for a statement of loyalty to the product?