Archive for February, 2007

ROI 10 - The Wii The People Episode

Running Time: 43:08
- 00:32 Intro for Brian Warren
- 01:52 The Wii, the thing you can’t stop talking about
- 03:26 Wii shoots for 3rd and wins
- 07:32 The long tail
- 09:13 Voodoo pad - serve your niche
- 12:14 Think small
- 15:07 Find passion, find support for the rest of your offering
- 23:34 What you measure is what you do, watch your marketshare
- 25:54 Play to your values, core competency and economic engine
- 30:41 Understand your Economic Engine

-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments {at} reidgivens {dot} com

 

 ROI 10 - The Wii the people episode: Play Now | Play in Popup | Download

Posted in ROI podcast | Wednesday, February 28th, 2007 | No Comments »

Andrew Hedges, My Sprint Hero

After the Method Arts Sprint, the local news got wind of it and interviewed Andrew Hedges.

Posted in Announcments and News, New Mexico | Thursday, February 22nd, 2007 | No Comments »

ROI 9 - The Murky Water Episode

Running Time: 37:39
- 00:28 Intro for Mitch Joel
- 01:08 Our History of the Value Based Billing Conversation
- 02:25 The blog has moved to http://www.reidgivens.com
- 02:43 Audio Comment from David Levy
- 05:53 Too Cheap to Pay the Full Rate or Need a Partner
- 07:33 What is success?
- 08:05 What can you control?
- 08:56 Define the scope
- 09:43 Is it someone elses passion?
- 11:26 Can Value Based Billing work?
- 17:30 Value Based Billing, why is it attractive?
- 22:00 Have we seen this model in life?
- 25:29 Where did this idea come from?
- 33:02 Track assumptions and see how it stacks up against the way you do it now

-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments {at} reidgivens {dot} com

 

 ROI 9 - The Murky Water Episode: Play Now | Play in Popup | Download

Posted in ROI podcast | Sunday, February 18th, 2007 | 4 Comments »

ROI now at podcast alley

My Podcast Alley feed! {pca-877881bc374de27ef6068a3c4c6cd2b6}

Posted in Announcments and News | Saturday, February 17th, 2007 | No Comments »

Add another notch to the belt…

Albuquerque has won another “best place for business” type award. Go Albuquerque!!!

Expansion Management - pdf list of winning cities.

With all these awards, we wonder why Brian Warren still lives in Colorado.

Posted in New Mexico | Friday, February 16th, 2007 | 1 Comment »

I guess that Super Bowl Spot cost so much they can’t cut any more prices…

I just think this is funny.

Posted in TQM - Total Quality Mistake | Friday, February 16th, 2007 | No Comments »

Car Ads that make you smile.

Thanks Michael for posting this. If Michael missed this somewhere, then so did I, but here it is. I hope these ads are real, but even if their not, how much fun would be to see them all in the same magazine.

Car Wars. Boys will be boys.

Posted in Mar Comm | Wednesday, February 14th, 2007 | No Comments »

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