Return on Intention

There is nothing quite like holiday promotions to make me realize that new ideas are hard to find. It’s not just the use of the same color scheme and overall theme that bothers me, it is Valentines day after all…but the names of the promotion (sales) are very similar, both using the same heart for “love” in the title and to top it all off, the same “Early Bird” and “Night Owl” copy.

This entry was posted on Tuesday, February 13th, 2007 at 9:52 pm and is filed under Mar Comm, Total Quality Mistake. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.