Return on Intention

I received and email yesterday from a reporter at the Albuquerque Journal asking about marketing in Second Life. We set up a time to talk today (8/15) so I decided to log into SL and see what was going on. No sooner did I log in when my computer froze. SL didn’t crash, my whole system did. This happened about 3 times before I gave up. I tried again this morning and the same thing happened. I checked the SL blog just to find that some system maintanance was taking place. So I figured, Oh Well, I’ll just get twitter going again (its been a while since I’ve used it). So I download twitterific and low and behold, Twitter is having problems as well. It amazes me how far we can come, and how fast we can drop the ball. It becomes hard to let clients know about these great new media tools when they don’t work half the time. I wonder if its just me, or is this common with everyone else, and is isolated to just a few tools, or are they all having problems?

I know that the fast growth of these tools are very taxing on the technology. One day your running your small “Web 2.0″ service with your closest 200 friends, and then all of a sudden, 800,000 people decide you have a cool new toy to play with and BAM!!! You server dies!!! I guess its not that uncommon, many small businesses face the same issues with rapid growth. I have no doubt that these services will make it through the scaling phase, but I sure wish they would hurry.

This entry was posted on Wednesday, August 15th, 2007 at 4:16 pm and is filed under New Marketing, Total Quality Mistake. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.