Return on Intention

In the commercials that play before movies, at the theater, there is an All State Insurance commercial that asks “Do you know the name of your insurance agent?” I’m not sure how common it is for people to be able to answer that question. While sitting there with my family in the theater, when the All State guy asked the question, both my wife and I knew the answer. Not only the name of my agent, but we know the names of most of the people who work in that office. So do my Mom, Dad and Sister. Unfortunately for All State, I’m with State Farm.

It is no coincidence that my whole family uses the same agent. They know who we are. They know all about us and our policies. They know the name of my kids and how old they are. After my son totaled his car a few days ago, the local office called to make sure he was OK after getting word that it happened from the regional office. The bottom line is that they care about us.

I like a lot of the insurance company ads that are running right now. I love the Geiko gecko and the cave man. I also think the All State campaign is right on, but at the end of the day I won’t even consider getting a quote from anyone else. Even if I am paying more than I would from another company (which I don’t think I do) I wouldn’t switch. The bottom line is that if you want your customer to be loyal, be loyal to them first. It worked for State Farm, from my family alone they are insuring 2 trucks, 3 SUV’s, 2 cars, 3 motorcycles and 5 life insurance policies.

This entry was posted on Thursday, August 30th, 2007 at 5:49 pm and is filed under Doin' it right. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.