The media is the message . . . even for flyers
I received a flyer, home made and printed in black and white attached to my front door knob by rubber band a few days ago. This is a common occurrence in my neighborhood. I guess the slowing economy is making a lot of people search for different sources of income. What I found particularly interesting about this is that it was advertising two things. The top half of the flyer was showcasing a home based massage studio, but the bottom half was trying to sell a reusable shopping bag.
The headline read “Help save the environment. Stop filling our land fill with grocery store bags.” Then came some copy about how grocery store bags are not reused because they were so weak so most end up in the trash, and then the call to action was to buy a nice cloth reusable shopping bag. All in all for a homegrown flyer it wasn’t bad. I’ve seen some “professional” copywriters do worse. The only problem with the message was the media.
I got this flyer from my front door. So did all of my neighbors. There are probably at least 350 houses in my subdivision, and they all got the flyer on their doors. I can’t help but think that all those flyer went in the trash. The flyer about reducing trash and being responsible… went in the trash… about 350 of them. That message, while unintended, was loud and clear to me.
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