Return on Intention

Part of Google’s philosophy is “You can make money without doing evil.” So far I think they have done a pretty good job. This philosophy is part of the Google culture, and we can only hope that it makes its way into all the decisions that Google makes. When a company can live its own philosophy and not just talk about it, that philosphy becomes a part of the brand, not because they say so, but because they live it.

So what does a company that is bent on “Not Being Evil” do for the holidays? They give a ton of money to charity. About 5 minutes ago I got an email from Google that looks like this:

Here is what it says if you can’t read it:

Happy Holidays from Google

Hello,

As we near the end of the year, we wanted to take a moment to thank you for the time, energy, commitment, and trust you’ve shared with us in 2009.

With sharing in mind, this year we’ve decided to do something a little different. We hope you’ll find it fits the spirit of the holiday season.

We’re looking forward to working with you to build lasting success in 2010.

Happy Holidays,
Your Google Team

When I followed the link, here is what I saw.

See Google’s Holiday Gift.

Thanks Google, for giving back.

Tags: charity, giving, google, holidays

This entry was posted on Monday, December 21st, 2009 at 3:37 pm and is filed under Announcements and News, Doin' it right. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.