Return on Intention

When you’re building a website, it doesn’t matter what the strategy is or who the site is intended to reach, the design, markup and programing processes will share some pretty standard activities. Knowing how to create a semantically correct website doesn’t have much to do with what the website does. Because of this it is very common to find information about the “How-To” then it is to find the”Why-To”. Most searches for web related activity centers around the how-to, and most content out there is too. This isn’t necessarily bad, its important to have good tacticians and skilled professionals that can actually take a plan into action, but the success or failure of a website, or any other business venture starts with a good strategy, not technical skill.
There seems to be a shortage of people talking about, or in a manner than can help people think about the plan and strategy, so to get this new year started off right, here’s my top 3 list of resources focused on getting the strategy right.

Six Pixels of Separation
This is a blog and podcast produced by the president of Twist Image, a great digital shop in Canada. Mitch was (or I guess still is) a journalist, so his blog is very well put together. Mitch is also the author of the book, also titled Six Pixels of Separation.

Around the Net with GrokDotCom
This is an RSS feed that comes from the fine folks over at Future Now, Inc. Future Now, Inc. is home to Bryan and Jeffery Eisenburg, the authors of the books Call to Action, Waiting for Your Cat to Bark?and Always Be Testing. This feed is a list of other blogs and websites that the staff at Future Now, Inc. come across that they believe is worth sharing with the world.

Marketing Over Coffee
This is a blog / podcast put on by John Wall and Christopher S. Penn. This is a very well rounded show where they talk about strategy and tactics of marketing online (and off). Both John Wall and Christohper S. Penn also have their own blogs, Ronin Marketeer and Awaken Your Superhero that are also worth checking out.

This entry was posted on Saturday, January 2nd, 2010 at 10:05 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.