Return on Intention

 ROI 11 - The ipad and esmoke episode: Play Now | Play in Popup | Download

Return On Intention Episode 11 – ipad and esmokes

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Music
• International you tube band
• Disintegratable media
• Story telling and Bias In Media
• Differentiation, emotional baggage and customer loyalty
• Is Microsoft making strides toward better products?
• Apple, Tablets and ebooks  oh my!
• the esmoke… not the ismoke, the esmoke
• special K, cereal and value branding
• Google, Apple, Experience + expectation

Running Time: 1 hour 18 minutes 30 seconds.

Comment email - comments {at} reidgivens {dot} com

Tags: american copywriter, apple, Daniel Lyons, electronic cigarette, google, ipad, microsoft, podcast, Reid Givens, Return On Intention, roi, special k, story telling, tablet

This entry was posted on Tuesday, February 9th, 2010 at 12:39 am and is filed under ROI podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.