If you don’t know the web, you can’t brand (sort of).
Now before anyone jumps all over me shouting “Of course you would say that, thats what you do!” consider this, I didn’t start this idea. I caught this idea from Mitch Joel’s blog post DIGITAL MARKETING AGENCIES SHOULD NOT ADJUST CAMPAIGNS FOR THE WEB BUT LEAD THE BRAND STRATEGY. Here is the low down.A recent Forrester Research study, as seen in Advertising Age’s article, To Lead Overall Brand Strategy, Digital Shops Have Much To Do. The premise is that the digital agency is in the best position to lead brand strategy because markets are moving online, but more so because of the wealth of data interactive channels provide. You can read Mitch’s post, and the Ad Age article for more details.Take this information in the back of your mind and then go through the Brand Gap presentation, particularly looking at slide 60 - 65. To me it makes the most sense that with the above thought pattern, your digital agency should be the one sitting in the middle of the chart on slide 60 or 62, instead of a spoke on slide 64.
Albuquerque Barcamp 2
Albuquerque Barcamp 2 was held at the Media Arts Lab at the University of New Mexico on September 15th 2007. This year had a smaller turn out than last year did, but everyone who showed up presented something. I brought down all my podcasting gear and recording the entire event, but as it turns out almost every presentation required the visuals in order to make ay sense. This is always a danger when recording such events, but usually we get some pretty good stuff anyway. This year, however, really yielded only one presentation that could even remotely be understood without seeing what the presenter had on the projector.
The biggest reason for not being able to use most of the audio this year is because most of the presentation was based on the coding of website and web applications. Most of the attendees were guru’s in python (a web coding language) using zope or django. Soon I will get up the one presentation that could be (mostly) understood without the visuals up in the podcast feed (there are some charts that would be helpful, but the premise is understandable). By the way, that presentation is from Kevin Silver.
My overall take of Barcamp is not that is was bad, but that last years was better for a few reasons. The first is just due to the fact that there were a few more people there. This point is dwarfed by the next, which is that the diversity of topics last year was far greater. We had designers, front end coders, back end coders, and some that don’t fit into those categories at all, but gave really presentations on web related topics (i.e. taxonomy, usability and disability accessibility). I hope that next time the community in Albuquerque will come through and offer a greater scope of topics from a larger pool of talent.
Holy Cow - Where did I go?
Its been quite a while since I have posted to this blog, or put out an episode of ROI. As a matter of fact, it has been a long time since I have read a blog post or listened to a podcast.
Its funny how things can just swallow you, and take up so much time it seems impossible to get it all done. I guess that’s the workaholic in me.
This is the part where I should go through and explain my absence, but I won’t. I got busy and let things slip. I love all of my readers and listeners, but I buried myself in client work and forgot to come up for air.
While I see no sign of slowing, its time to make a stand and get back to it. It might take a while to get back up to speed, but I will work to set aside some time.
Thanks for dealing with the darkness.
Andrew Hedges, My Sprint Hero
After the Method Arts Sprint, the local news got wind of it and interviewed Andrew Hedges.
ROI now at podcast alley
My Podcast Alley feed! {pca-877881bc374de27ef6068a3c4c6cd2b6}
Woodstock for Web Nerds.
Have you ever wanted to get together in Wisconsin in the middle of a huge field with over 5,000 of your fellow kindred spirits for 4 straight days of sharing, growing and learning? Now you can.
It’s like woodstock for web nerds. Sex, Drugs and Javascript. Just remeber, if you go follow Marks advice - “Don’t eat the brown Ajax”.
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