Return on Intention

Bryan Person has tagged me for the 5 things meme. The 5 things meme is where you are supposed to write 5 things that people may not know about you, and give you the ability to “tag” someone else so they have to do the same. To see more 5 things click here.

1. The few. The proud. The Eagle Scouts.
Yes I am an eagle scout. In case you didn’t know, that is the highest rank a youth can achieve in the Boy Scouts of America. I am proud of this achievement, but I have mixed feeling about telling the world. For every 1 person who finds out and thinks its neat, there are at least 9 others who love to give me grief for it. My wife is one of the 9. She can’t resist making a comment whenever I am tying something down in the back of our truck… oh well. The secret is out.

2. Fridged Froggy
For most of my youth I was a competitive swimmer. I have books and books of winning ribbons from swim meets that sit in a box in my garage. My best event was the 100-meter butterfly. Most swimmers I have met think the butterfly was the hardest stroke to do. I’m not sure if that is true or not, but that opinion is why I took it on and trained for it. I can say this, however, I can’t do the butterfly anymore…. It’s too hard.

I later became a lifeguard at the local Boy Scout Camp. While there, they had a 5:00am mile swim. It lasted a week at a time and I of course participated. At 5:00am the water was pretty cold, so they gave the event the name “Fridged Froggy”.

I also take credit for saving Ramon Garcia’s life by helping him to get to shore at a lake we were swimming in.

3. Play that funky music white boy.
I am a drummer. I’ve been playing the drums ever since I was about 7. For about 3 years I had the privilege of being a professional musician during my years in Tampa Florida. The highlight of my music career was opening for the Dave Mathews Band at the Ice Palace. If I can find our CD, I’ll put it on the podsafe music network.

4. Square and Compass
I am a master mason. No, masons are not devil worshipers. No, masons are not secretly conspiring to control the world (although if we we’re, would I tell you?) The Freemasons are a group that is founded on brotherly love and charity. The premise is to take good men and make them better by passing on hundreds (or arguably thousands) of years of collective knowledge. There are so many misconceptions about the masons I cannot even attempt to dispel them all here. If you have a question, there’s a lot of ways to get a hold of me.

5. It’s all about the texture.
I am a texture eater. That basically means I judge what foods I like by the texture it has just as much as the flavor. This led me to eat a very restricted diet for many years (beef). Then I married a woman who eats everything. After a few years my pallet grew. I then learned the wonders of cooking. To quote (approximately) one of my heroes, Robert Rodriguez, “You’ll have to eat for the rest of your life, you might as well learn to cook.” I love to make Chinese and Italian food, and sometimes, it comes out pretty good. While I have come along away, and make a pretty mean peanut noodle, my wife still hasn’t been able to get me to eat seafood (fish, crab, lobster and shrimp all have a very similar texture…and I don’t like it).

Here’s who I’m tagging: Ramon Garcia, Brian Warren, Mark Bixby, Kevin Silver, Kelly Patrick Robinson. You’re turn guys.

Technorati Tags: five things meme, Ramon Garcia, Brian Warren, Mark Bixby, Kevin Silver, Kelly Patrick Robinson

The third installment from Barcamp Albuquerque.
Vincent Thome talks about CMS (content Managment Systems).
- Running Time - 1:04:19
- 00:01 - Meeting with Vincent at his office in Albuquerque
- 22:25 - Whats the best CMS for your project

On Wednesday, November 29th, I met with Giles Bowkett at the Satellite Coffee in North-West Albuquerque to talk about our experience at Barcamp Albuquerque. I arrived about 30 minutes before Giles did (he drove in from Santa Fe) and asked the manager if we could record a podcast there. I was amazed when she asked what a podcast was. I had just assumed that working in a coffee shop that offered free wifi and was filled to the brim with people on laptops that this concept wouldn’t be foreign to them. I was wrong. Apparently our job as teachers and informers is far from over.

I would like to note how interesting it is that whenever I set up my equipment somewhere (my rig isn’t super small and portable, I actually drag out the entire mixing board and mic stands) a small crowd seems to gather. I guess we all love the idea of having a voice.

The changes in business and marketing are not due to brilliant single person innovations, but come from a change that is occurring in society. Everything is going to fundamentally shift, or at least it should. This isn’t just my imagination either, if you want more proof, pick up a copy of Joseph Jaffes Life After the 30 Second Spot, and then watch this:
Sir Ken Robinson on TEDTalks

We have been BUSY… and it seems that the blog and podcast is usually the first to get missed. I am trying to contact all the presenters at barcamp to interview for a few minutes before their presentation. If you presented and are reading this… leave a comment or email me…other wise, look for the presentations coming soon…

Nissan announced its launch of Shift_Musica campaign targeting the hispanic audience. Nissan wants to make an emmotional connection with latinos by sponsoring and creating various musical events that will support the launch of its new models. Nissan co-sponsored the latin grammys in New York and had an after show event celebrating “Day of the Dead.” Using musical themes related to that holyday Nissan aanounced the comming of the new 2007 Sentra. Nissan has planned out this campaign to last well into 2007 and is planing to culminate it with a 30 second spot called “Time Juggler”directed to the hispanic audience in the United States.

Needless to say there is a focal point to all this “new way of comminication” that Nissan has come up with for the hispanic market. Latinos are music lovers and any human beign will easily start associating an event with a song. The focal point is to create a relashionship between music and Nissan. I bet that a lot of people who watched the latin grammys will defenitly have nissan on the back of their mind, and people who attended the special event after the awards show will relate “Day of the Dead” to Nissan.

I like the way Nissan is thinking. They are trying to reach their audience with something that people and Nissan have in common, this case Musica. Come to think of it, it is pretty much like addidas and the 2004 world cup soccer. Lets hope that Nissan’s climax of the campaign doesn’t let anybody down.

Innovative thinking cannot be all that bad…

Its Sunday at around 5:30. I’m downstairs working on my laptop (a mac of course) and Mitch Joel shows up on skype. I ask him how his vacation to California was, and he replys “Awsome, wanna be on Six Pixels of Seperation?” Of course i said yes and immediatly started to think of what itellenge things to say. Then Mitch messages me again and says “I mean right now”. So, there we go, i got to be a guest co-host on episode 24 of Six Pixels of Seperation.

I thought i did ok, until it was over. Then the mind games start. Did i say something dumb, did i talk too much…Then it dawned on me. if i did, it too late now to do anything. So weather i botched it or not, you should definately check out Mitch’s podcast, Six Pixels of Seperation. Its a great podcast about new marketing from a guy who is on the cutting edge of it all.

Thanks Mitch for the opportunity. Although i would never dream of taking your nickname away, I bestow upon you another nickname - Podcasting Pimp. Keep up the good work work Mitch … working both sides of the “profession”.