Return on Intention

 ROI 16 - The Hire a Journalist episode: Play Now | Play in Popup | Download

Return On Intention Episode 16 – the Hire a Journalist episode

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Clay Shirkey and Riddley Scott – getting more done with a lot of small contributions
• Community driven business models
• Reddit ask for money
• Pushing your agenda on your customer – intentionally or not
• the small business killer – expanding past the owner
• The siloing identity crisis
• The flat world and our R & D Crisis
• The small business innovation conundrum
• Commodity
• Business Centers – go to where the top is
• Where did the writers and journalists go? – web development
• The downside of democratized access to publishing – the noise to signal ration just went through the roof
• The new local celebrity – just change the definition of local
• The takeaways – pay attention and hire a journalist

Running Time: 56 minutes 52 seconds.

Comment email - comments {at} reidgivens {dot} com

 Return On Intention Episode 15 - The Fuzzy Episode [42:24m]: Play Now | Play in Popup | Download

Return On Intention Episode 15 – The Fuzzy Episode

A blast from the past joins us in this episode. Ramon Garcia (or Roman Gorca as he is sometimes known) joins me to talk about the importance of Mission, Vision, Values and some of the other “Fuzzy” topics in business. Ramon was heard on episode 1 – 10 of this podcast, and although this is only episode 15, there was a large gap between episode 10 and 11.

In this episode we discuss the virtues of the fuzzy side of business, and it effect on employees, management and customers. Listen to find out why it may be some of the most important parts of a successful organization.

Running Time: 42 minutes 24 seconds.

Comment email - comments {at} reidgivens {dot} com

 Return On Intention Episode 14 - Bad Ads and Dieing Facebooks part 3 of 3 [56:53m]: Play Now | Play in Popup | Download

Return On Intention Episode 14 – Bad Ads and Dieing Facebooks part 3 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Running Time: 56 minutes 52 seconds.

Comment email - comments {at} reidgivens {dot} com

 Return On Intention Episode 13 – Complacency part 2 of 3 [48:46m]: Play Now | Play in Popup | Download

Return On Intention Episode 13 – Complacency part 2 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Complacency – its not just a technology problem
• Why do somethings win and somethings fail
• Free, Simple, Chance, Rumors and other means of competition
• How do your new customers pick you? It may not be Times are a changin’
• Does fast moving technology change who you should listen to?
• Who should be in the lead – digital shops or ad agencies?
• If everything changes every 2 years, who’s a master at anything?
• The new war online – splitting the groups and standards The circle of life on the web
• Where does the next big thing come from?
• Conversion rates and Ad supported revenue models
• iAds – overprices or reaching better customers
• The promise of social media – did we miss it?
• Facebook tried … and failed, but who’s fault was it?
• Pandora – algorithms, ads and revenueFunnels, permission marketing where the focus is
• Is advertising bad, or do we just do bad advertising?

Running Time: 48 minutes 46 seconds.

Comment email - comments {at} reidgivens {dot} com

 Return On Intention Episode 12 - HTML5 and Flash part 1 of 3 [56:29m]: Play Now | Play in Popup | Download

Return On Intention Episode 12 – HTML5 and Flash

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Running Time: 56 minutes 29 seconds.

Comment email - comments {at} reidgivens {dot} com

 ROI 11 - The ipad and esmoke episode: Play Now | Play in Popup | Download

Return On Intention Episode 11 – ipad and esmokes

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Music
• International you tube band
• Disintegratable media
• Story telling and Bias In Media
• Differentiation, emotional baggage and customer loyalty
• Is Microsoft making strides toward better products?
• Apple, Tablets and ebooks  oh my!
• the esmoke… not the ismoke, the esmoke
• special K, cereal and value branding
• Google, Apple, Experience + expectation

Running Time: 1 hour 18 minutes 30 seconds.

Comment email - comments {at} reidgivens {dot} com

 Dave Thomas speaks about Linux and Nagios [18:06m]: Play Now | Play in Popup | Download

Dave Thomas was the last presenter at this years barcamp. He spoke about Linux, open source software, and what the state government is doing with it. I was amazed to hear that the Justice Department where Dave works used any open source software at all. I though that Microsoft and other large companies had the government wrapped up in a little bow, but according to Dave, that is not the case. With the need to cut costs continuing to be important, many state agencies are looking to open source software to help out.