ROI 10 - The Wii The People Episode
Running Time: 43:08
- 00:32 Intro for Brian Warren
- 01:52 The Wii, the thing you can’t stop talking about
- 03:26 Wii shoots for 3rd and wins
- 07:32 The long tail
- 09:13 Voodoo pad - serve your niche
- 12:14 Think small
- 15:07 Find passion, find support for the rest of your offering
- 23:34 What you measure is what you do, watch your marketshare
- 25:54 Play to your values, core competency and economic engine
- 30:41 Understand your Economic Engine
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments {at} reidgivens {dot} com
ROI 9 - The Murky Water Episode
Running Time: 37:39
- 00:28 Intro for Mitch Joel
- 01:08 Our History of the Value Based Billing Conversation
- 02:25 The blog has moved to http://www.reidgivens.com
- 02:43 Audio Comment from David Levy
- 05:53 Too Cheap to Pay the Full Rate or Need a Partner
- 07:33 What is success?
- 08:05 What can you control?
- 08:56 Define the scope
- 09:43 Is it someone elses passion?
- 11:26 Can Value Based Billing work?
- 17:30 Value Based Billing, why is it attractive?
- 22:00 Have we seen this model in life?
- 25:29 Where did this idea come from?
- 33:02 Track assumptions and see how it stacks up against the way you do it now
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments {at} reidgivens {dot} com
Method Arts Sprint Podcast - Brian Warren
Brian Warren wasn’t able to be present at the first sprint podcast, so here are his thoughts on the sprint.
Check out Method Arts for more details.
Method Arts Sprint Podcast
After the Sprint, the Method Arts Team (most of us) Sat down and reflected on the experience.
00:00 - Who was there
00:13 - Daniel Lyons (Introduced by Kelly Patrick Robinson)
00:30 - Kelly Patrick Robinson (Introduced by Daniel Lyons)
00:56 - Vincent Thome (Introduced by Andrew Hedges)
01:34 - Mark Bixby (Introduced by Vincent Thome)
02:22 - Andrew Hedges (Introduced by Mark Bixby)
03:19 - Lance Sanchez (Introduced by Daniel Lyons)
03:38 - Reid Givens (Introduced by Vincent Thome)
05:25 - Brian Warren (Introduced by Vincent Thome)
- Josh Sallach participated in the sprint but was not present at this meeting
05:57 - What is Method Arts
07:50 - What did we do
17:21 - How did we do it
20:37 - What did we get done
25:20 -What do we do now / What did we get out of it
ROI 8 - The Backlash Episode
- Running time: 31:19
- 1:04 A request from Reid - Make sure the decision makers are at meetings and pitches
- 6:20 Compliance - The double edged sword
There are many traps that can come from a compliance position. Compliance is a good thing, but a few mistakes can turn a good idea into a really bad one. Should you use inside people, or outside people help you with compliance? Whose job is it make sure than all rules are followed? Can you enforce compliance without killing employee engagement and innovation?
ROI 7 - The What Difference Does It Make Episode
- Running time: 29:41:39
- 1:01 - Audio Comment From Bryan Person about Hispanic marketing
- 4:43 - Differentiation
- 9:15 - Don’t say “Our Employees are the Difference” - What Difference
- 13:49 - What are good and bad differentiation angles
- 17:22 - Services - Start with expertise and grow
- 19:21 - Is your business set up for your chosen difference
- 22:13 - Holiday Giving - Make it easy for you customers to do business with you
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments {at} alrmarketing {dot} com
ROI - Barcamp ABQ 3 - Vincent
The third installment from Barcamp Albuquerque.
Vincent Thome talks about CMS (content Managment Systems).
- Running Time - 1:04:19
- 00:01 - Meeting with Vincent at his office in Albuquerque
- 22:25 - Whats the best CMS for your project
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