Return On Intention » ROI podcast

Return on Intention Episode 16 – the Hire a Journalist episode

rgivens — Wed, 19 Jan 2011 22:06:31 +0000

Return On Intention Episode 16 – the Hire a Journalist episode

- NOTE: Something went wrong with the podcasting plugin I have been using, and I just didn’t have the time to fix it, so this episode is a bit behind – sorry

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Clay Shirkey and Riddley Scott – getting more done with a lot of small contributions
Community driven business models
Reddit ask for money
Pushing your agenda on your customer – intentionally or not
the small business killer – expanding past the owner
The siloing identity crisis
The flat world and our R & D Crisis
The small business innovation conundrum
Commodity
Business Centers – go to where the top is
Where did the writers and journalists go? – web development
The downside of democratized access to publishing – the noise to signal ration just went through the roof
The new local celebrity – just change the definition of local
The takeaways – pay attention and hire a journalist

Running Time: 56 minutes 52 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 15 – The Fuzzy Episode

rgivens — Wed, 28 Jul 2010 21:02:40 +0000

Return On Intention Episode 15 – The Fuzzy Episode

A blast from the past joins us in this episode. Ramon Garcia (or Roman Gorca as he is sometimes known) joins me to talk about the importance of Mission, Vision, Values and some of the other “Fuzzy” topics in business. Ramon was heard on episode 1 – 10 of this podcast, and although this is only episode 15, there was a large gap between episode 10 and 11.

In this episode we discuss the virtues of the fuzzy side of business, and it effect on employees, management and customers. Listen to find out why it may be some of the most important parts of a successful organization.

Running Time: 42 minutes 24 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 14 – Bad Ads and Dieing Facebooks part 3 of 3

rgivens — Mon, 19 Jul 2010 20:53:53 +0000

Return On Intention Episode 14 – Bad Ads and Dieing Facebooks part 3 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Is Advertising inherently bad, or did we just screw it up?
When ads are ok and when they aren’t
Advertising does not equal marketing
This is not a post marketing era – its a post advertising era
What do you compete on?
We want to know when we are being advertised too
Facebook is the bathroom wall
Purchase mediums are not all created equal
The ipad is more than just a bigger iphone
Trying to make a difference in a commodity business – iNetu.net
The official leave Facebook movement and its impact
We all have it, and it ain’t goin’ away – email
Preview of why “the cloud” sucks

Running Time: 56 minutes 52 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 13 – Complacency part 2 of 3

rgivens — Wed, 14 Jul 2010 22:06:35 +0000

Return On Intention Episode 13 – Complacency part 2 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Complacency – its not just a technology problem
Why do somethings win and somethings fail
Free, Simple, Chance, Rumors and other means of competition
How do your new customers pick you? It may not be Times are a changin’
Does fast moving technology change who you should listen to?
Who should be in the lead – digital shops or ad agencies?
If everything changes every 2 years, who’s a master at anything?
The new war online – splitting the groups and standards The circle of life on the web
Where does the next big thing come from?
Conversion rates and Ad supported revenue models
iAds – overprices or reaching better customers
The promise of social media – did we miss it?
Facebook tried … and failed, but who’s fault was it?
Pandora – algorithms, ads and revenueFunnels, permission marketing where the focus is
Is advertising bad, or do we just do bad advertising?

Running Time: 48 minutes 46 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 12 – HTML5 and Flash part 1 of 3

rgivens — Wed, 07 Jul 2010 18:04:31 +0000

Return On Intention Episode 12 – HTML5 and Flash

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Apple (HTML5) vs. Adobe (Flash)
Designers, Programmers and SEO
complacent superpowers
Making money on the “Free” Web
Apples “Private Internet” – itunes
the app store and its weird policies
where are the dev shops in all this
iphone / ipad apps store vs androids marketplace
Blame the music industry
Technology, Developers and the tipping points

Running Time: 56 minutes 29 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 11 – ipad and esmokes

rgivens — Tue, 09 Feb 2010 06:39:41 +0000

Return On Intention Episode 11 – ipad and esmokes

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

Music
International you tube band
Disintegratable media
Story telling and Bias In Media
Differentiation, emotional baggage and customer loyalty
Is Microsoft making strides toward better products?
Apple, Tablets and ebooks oh my!
the esmoke… not the ismoke, the esmoke
special K, cereal and value branding
Google, Apple, Experience + expectation

Running Time: 1 hour 18 minutes 30 seconds.

Comment email - comments {at} reidgivens {dot} com

Dave Thomas speaks about Linux and Nagios

rgivens — Tue, 10 Feb 2009 17:54:51 +0000

Dave Thomas was the last presenter at this years barcamp. He spoke about Linux, open source software, and what the state government is doing with it. I was amazed to hear that the Justice Department where Dave works used any open source software at all. I though that Microsoft and other large companies had the government wrapped up in a little bow, but according to Dave, that is not the case. With the need to cut costs continuing to be important, many state agencies are looking to open source software to help out.

Adam Thomas speaks about Scratch

rgivens — Fri, 06 Feb 2009 15:59:44 +0000

Adam was the youngest of the BarCamp presenters this year. I believe he is still in elementary school. He came with his father David Thomas, but not because he needed a baby sitter. He came to talk about Scratch. Scratch is a visual programming environment for kids, made by the folks at MIT to introduce kids to programming concepts. It allows children to work on projects that they can post online for other Scratch users to look at, and vote on. Not only was Adam knowledgeable about his topic and created his presentation himself, but he also had a good presentation style. He didn’t just read from his slides but added commentary of the top of his head when appropriate. I was impressed. Take a listen.

Gabriel Ortiz talks about StupidFilter: Saving Web 2.0 From Itself

rgivens — Thu, 05 Feb 2009 14:55:41 +0000

Gabriel Ortiz is the developer of StupidFilter and at this years barcamp he spoke about it. He talks about how the concept of StupidFilter came about, what it does and why the name may not have been the greatest choice. Gabriel has a co-presenter, but unfortunately, his name wasn’t posted on the BarCamp Albuquerque wiki, and the recording didn’t start in time to catch his name. I can only hope someone leaves a comment or sends me an email so I can update this post with the second speakers name.

UPDATE – the Co-presenter is Paul Starr

Daniel Lyons presentation on ReST

rgivens — Wed, 04 Feb 2009 17:08:01 +0000

What is ReST? So much less than you’ve heard, according to Daniel Lyons. Daniel is a technologist and my business partner at seven-gen. His presentation at this years BarCamp was an overview of ReST (Representational state transfer). There are some code snippets and comparisons you may not be able to follow in audio, but a good overview non the less.