Return on Intention

You can download Brian’s presentation files here.

- Running time: 38:39
- 0:56 - Why the Santana Episode?
- 2:03 - Positioning - a background
- 4:20 - Branding - a background
- 6:04 - What’s the Difference?
- 6:24 - What’s the Same?
- 7:05 - Who owns the Brand / Brand Image
- 8:08 - Where does it come from?
- 9:29 - Does Positioning work anymore?
- 16:35 - Who knows ya best?
- 18:23 - What creates brand image?
- 19:41 - Brands and organizations
- 21:04 - The money trap
- 29:37 - Movies and Light bulbs
- 33:14 - What was Pepto Thinking?
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments@alrmarketing.com

 

 ROI 6 - The Santana Episode: Play Now | Play in Popup | Download

The First Installment from Barcamp Albuquerque.
Giles Bowkett shares some web development thoughts on MVC (model, view, control).

- Running Time - 52:56
- 00:01 - A sit down talk with Giles at a Coffe Shop
- 19:13 - MVC with Giles at Barcamp

 

 ROI - Barcamp ABQ 1 - Giles: Play Now | Play in Popup | Download

- Running time: 25:52
- 1:00 - If you Like Kung Fu, You Like Jetta
- 2:46 - Hispanic Marketing in the US
- 4:00 - 1st and 2nd generation vs 3rd generation imigrants
- 6:58 - The Emotional and Nostalgic Scoop
- 9:39 - Advertising and Pop Culture - which pop culture?
- 12:08 - Use the differences in culture as an advantage
- 15:37 - Beyond the 3rd, 4th and 5th generations
- 19:13 - What appeals to people
- 19:53 - Why the VW Jetta did it right and how you can too
- 23:02 - Don’t over do it
- 23:40 - See the Spot
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments@alrmarketing.com

 

 ROI 5 - The Kung Fu Jetta Episode: Play Now | Play in Popup | Download

- Running time: 32:19
- 1:15 - Cheesy intro into motivation
- 3:09 - Everyone is selfish, even employees
- 5:29 - Managers job in motivation, passion and hiring
- 7:43 - What not to do, where to spend your time
- 9:25 - Set your Employees Free
- 11:00 - Where to Start
- 15:16 - What if it doesn’t work
- 16:38 - How to tell them thanks
- 18:13 - The Reference Check
- 19:37 - Make a Partnership
- 24:34 - Don’t be afraid to ask
- 25:18 - The challenge - Travelocity Gnome Watch & Ramon Sings!!!
-Audio Comment line +1 206-222-4ROI(4764) - Comment email - comments@alrmarketing.com

 

 ROI Episode 4 - The Motivation Episode: Play Now | Play in Popup | Download

Well, BarCamp Albuquerque was a hit. The gathering wasn’t huge, but it worked out just fine. Some really good topics were brought up and presented well, and we have it all on tape…well, on hard drive anyway. We are going to publish all the presentations as we find the time to get the files ready, and you will be able to receive them through the ROI Podcast feed.

Stay Tuned….

- Running time: 42:41
-1:27: Audio Comment from Mitch Joel - The Six Pixels of Separation Podcast - canadians and their money…
- 4:17: Accepting the Challenge
- 4:40: New Mexico Get an Apple Sore
- 5:53: New to Second Life - Nissan, Pontiac and Ramon
- 13:55: Retail vs. Virtual Retail - play by different rules
- 21:02: Using the Internet right - Nike and Soccer
- 27:20: Employee Passion
- 30:30: The Challenge - How Healthy Can You Get
- Audio comment line +1 206-222-4ROI (4764)
- Comment email - comments@alrmarketing.com

 

 Return On Intention 3 - the bad mic cable episode: Play Now | Play in Popup | Download