3 points about the Nikon D80 debate
Admittedly, I am a little behind in my podcast listening and blog reading; however, I did just finish listening to Joseph Jaffe’s Across the Sound episode #82. As I sit here writing this post, Jaffe has put out episode #85, so I’m almost caught up.
In this episode of Across the Sound, Jaffe has a conversation with CK and Tangerine Toad about blogger outreach programs, and a lot about the Nikon D80 campaign specifically. For more info about the campaign, listen to the episode or search for Nikon D80 on technorati. In the course of the conversation, it seems that Nikon got a bad wrap. While I will agree the campaign wasn’t perfect, I can’t say it was bad. Here are my thoughts on the conversation.
1.) They should have used photo bloggers – I disagree. I think that photo bloggers are probably well aware of what the D80 is and what it is capable of doing. I agree this would have been a great idea if the D80 was revolutionary, but I don’t think it is. To be sure it’s a great camera, but it doesn’t do anything the Canon equivalent can’t do. For this campaign, I think getting a lot of people to talk about the Nikon worked well to get people to at least say “Nikon, huh? Let me go check them out.”
2.) This wasn’t a one shot deal. This isn’t the only thing that Nikon did to get attention for their D series cameras. They also gave a small town a bunch of D40’s and just let them go wild with them. They set up some web space for the townsfolk to upload their images and tell their story. This D80 campaign seems to be another aspect of this same strategy. I may only be speaking for myself, but between the two parts of this effort I have to say I am impressed with what Nikon is doing. They are putting product in the hands of people who will use them, and that has to generate some buzz. It also makes me think that Nikon is being a pretty good company. To me it says, “We at Nikon know we have a good product, so here check it out.” This is much more compelling than saying “We at Nikon have a good product, trust us and just buy it.”
3.) Final point – whether you think this was a good idea or not, just ask your self this – what did Canon do? I happen to be a Canon fan. When it was time to buy a digital camera I got the Canon Rebel XTi. I believe that Nikon is a good camera, for that matter I think the Nikon and the Canon are basically the same (although cnet doesn’t agree). I bought the Canon because I believe they have better lenses. But when I bought the camera, even though I thought that both Nikon and Canon were the same quality wise, I bought the Canon and didn’t even consider the Nikon. Now between these two campaigns for the D40 and D80, and the fact that a few of my friends and colleges went Nikon, I would have reconsidered my purchase.
Buy one, get a friend free!!
After watching a small business owner create relationships, I thought to myself why can’t larger companies be as open to create a customer relationship with their own audience.
This establishment was probably 40′ X 20′, or close to that, with mostly canned goods, sodas, groceries, and a beef counter. They also sell CD’s, hats, jerseys, and just about any type on candy that comes in a wrap. I was next in line to the last person cheking out of the coounter in this very small business. The clerk made the usual small talk with the person he was tending to while three of us waited patiently. Then I heard the clerk tell the customer: ”it has been a while since I’ve seen you here, I thought you forgot about us, friends miss each other you know.” The customer answered with a smile and said: “I had to leave for a couple of months for work…” That’s when I realized how this business owner had survived for so long in a place with only two other super markets, and one of them beaing Walmart.
When my turn to check out came, the clerk greeted me, charged for a gallon of milk, and said: “Thanks for your visit friend, don’t wait until you run out of milk to pay me a visit, we sell food here, but friendship is free.” I smiled and said thank you.
Many small business out there don’t realize that the relationship they create is growing their customers loyalty and creating a strong brand.
Just so you know….
Thought this was kinda cool, so here is the results for Reid Givens.
| What American accent do you have?
Your Result: The West
Your accent is the lowest common denominator of American speech. Unless you’re a SoCal surfer, no one thinks you have an accent. And really, you may not even be from the West at all, you could easily be from Florida or one of those big Southern cities like Dallas or Atlanta. |
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| The Midland |
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| Boston |
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| North Central |
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| The South |
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| The Inland North |
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| Philadelphia |
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| The Northeast |
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| What American accent do you have? Take More Quizzes |
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I heard about this from from NewMexiKen.
The Annual Reports Missing Page
As i sit here working on an annual report, i wonder…. does it matter what color grey is used on the bottom of page 15, and more importantly, if people manage by the numbers and by what they think will be displayed about their work in the annual report….maybe we are missing a page.
Here is the missing page.
Would you run anything differently if this page appeared in your annual report?
BarCamp Albuquerque
Yea!!!!! Albuquerque has a bar camp. This is really exciting for me, I’m glad to see there is finally a barcamp here in Albuquerque. Who knows, maybe next year we will have a pod camp….If we can find anyone in New Mexico who podcasts…..
The first Barcamp Albuquerque will be this saturday, November 11th.
Thanks for the heads up about this Bryan.
Check out more here at http://barcamp.org/BarCampAlbuquerque
Talk about ambition…
When I heard this story I was pleasently surprised in some ways. The way this person came to probably the biggest Soccer club in Mexico (Chivas Guadalajara) and purchased a little more than half of the public shares of the entity. We are talking about an organization that owns millions of dollars in not only players and coaches, but schools, country clubs, public gyms, a stadium, and a branch of the same sort in the US (Chivas USA) as well.
Anyway since this guy, Jorge Bergara, came to be the largest owner of the Organization he has set one goal in mind. To actually make a brand of Chivas Club in the world. somehing like Real Madrid in europe, but without focusing so much in the Stars only the brand itself.
I think it is going to take a lot of money and good strategy to pull this off. Bergara came out of nowhere and became one of the welthiest people in Mexico. Now he has a branch of his club in MLS and several smaller branches throughout Mexico developing players to export to other countries. I hope to see Bergara disclosing some of his plans to the public share holders so that we can get an insight on his plans. I want to see Bergara make a podcast or a Blog so that I get a feel for his thinking.
Tlaking about innovation. His thoughts of having Club Chivas be a brand in itself can become true if he continues to gain support from the public, and not really like a polititian more like popular brand. He defined the brand as an organization that supports youth development for the improvemnet of the community. It is the only soccer club in mexico that has only players from mexico playing, but further more, he uses the players that came out of their out schools throughout Mexico. Is it something?
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