Return on Intention

 Return On Intention Episode 13 – Complacency part 2 of 3 [48:46m]: Play Now | Play in Popup | Download

Return On Intention Episode 13 – Complacency part 2 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Complacency – its not just a technology problem
• Why do somethings win and somethings fail
• Free, Simple, Chance, Rumors and other means of competition
• How do your new customers pick you? It may not be Times are a changin’
• Does fast moving technology change who you should listen to?
• Who should be in the lead – digital shops or ad agencies?
• If everything changes every 2 years, who’s a master at anything?
• The new war online – splitting the groups and standards The circle of life on the web
• Where does the next big thing come from?
• Conversion rates and Ad supported revenue models
• iAds – overprices or reaching better customers
• The promise of social media – did we miss it?
• Facebook tried … and failed, but who’s fault was it?
• Pandora – algorithms, ads and revenueFunnels, permission marketing where the focus is
• Is advertising bad, or do we just do bad advertising?

Running Time: 48 minutes 46 seconds.

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