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Return On Intention Episode 14 – Bad Ads and Dieing Facebooks part 3 of 3

Monday, July 19th, 2010

Return On Intention Episode 14 – Bad Ads and Dieing Facebooks part 3 of 3

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

  • Is Advertising inherently bad, or did we just screw it up?
  • When ads are ok and when they aren’t
  • Advertising does not equal marketing
  • This is not a post marketing era – its a post advertising era
  • What do you compete on?
  • We want to know when we are being advertised too
  • Facebook is the bathroom wall
  • Purchase mediums are not all created equal
  • The ipad is more than just a bigger iphone
  • Trying to make a difference in a commodity business – iNetu.net
  • The official leave Facebook movement and its impact
  • We all have it, and it ain’t goin’ away – email
  • Preview of why “the cloud” sucks

Running Time: 56 minutes 52 seconds.

Comment email - comments {at} reidgivens {dot} com

Return On Intention Episode 11 – ipad and esmokes

Tuesday, February 9th, 2010

Return On Intention Episode 11 – ipad and esmokes

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

  • Music
  • International you tube band
  • Disintegratable media
  • Story telling and Bias In Media
  • Differentiation, emotional baggage and customer loyalty
  • Is Microsoft making strides toward better products?
  • Apple, Tablets and ebooks  oh my!
  • the esmoke… not the ismoke, the esmoke
  • special K, cereal and value branding
  • Google, Apple, Experience + expectation

Running Time: 1 hour 18 minutes 30 seconds.

Comment email - comments {at} reidgivens {dot} com