Return on Intention

 

 ROI 11 - The ipad and esmoke episode: Play Now | Play in Popup | Download

Return On Intention Episode 11 – ipad and esmokes

In this episode Daniel Lyons, programmer and all around smart guy talks with Reid Givens about:

• Music
• International you tube band
• Disintegratable media
• Story telling and Bias In Media
• Differentiation, emotional baggage and customer loyalty
• Is Microsoft making strides toward better products?
• Apple, Tablets and ebooks  oh my!
• the esmoke… not the ismoke, the esmoke
• special K, cereal and value branding
• Google, Apple, Experience + expectation

Running Time: 1 hour 18 minutes 30 seconds.

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